xingming: lizongchengxisuo: guanggaoxizhicheng: jiaoshou简介: 李宗诚教授，硕士生导师，主要从事传播学和广告学的教学和研究工作。承担广告策划、广告设计、电视编导等专业的教学、实践和论文指导，出版著作《广告文案创作原理》，主编教材《广告文化学》，在核心期刊《当代传播》、《苏州大学学报》、《新闻界》、《传媒观察》、《湖北社会科学》、《中国广告》等期刊上发表学术论文20余篇，主持和参与完成省、厅、校级科研项目多项。研究方向: 传播学理论研究、广告传播研究、城市形象传播研究、媒体研究。研究领域: chuanboxuelilunyanjiu、guanggaochuanboyanjiu、chengshixingxiangchuanboyanjiu、meitiyanjiu。教育背景: benkebiyeyusuzhoudaxue，yanjiushengbiyeyuxibeidaxue教授课程: 《chuanboxue》《guanggaowenan》《guanggaowenhuaxue》期刊论文: 金沙官网[1] lizongcheng. shoujibaozaiwoguoxingqideyuanyinyufazhanlicheng[j]. xinwenaihaozhe. 2010(04)[2] lizongcheng. lunshoujibaomeitiguanggaomoshidechuangxin[j]. zhongguoguanggao. 2010(12)金沙官网[3] lizongcheng. jinshaguanwangjiangoushoujibaoguanggaoyinglimoshidesikao[j]. xinwenjie. 2010(06)[4] lizongcheng. dingweililunzaichengshixingxiangxuanchuancehuazhongdeyunyong[j]. suzhoudaxuexuebao(zhexueshehuikexueban). 2009(03)金沙官网[5] lizongcheng. lundianshimeitipinpaideshuangcengtuiguang[j]. xinwenaihaozhe. 2009(17)金沙官网[6] lizongcheng. lunguanggaoyushejizhongdeyuyongyushecelve[j]. zhongguoguanggao. 2009(09)[7] lizongcheng. woguoshoujibaofazhanxianzhuangyuwentijiexi[j]. chuanmeiguancha. 2009(10)[8] lizongcheng. jinshaguanwangzhongguodianshimeitipinpaiwentidesikao[j]. dianyingwenxue. 2009(21)[9] lizongcheng. jinshaguanwangdianshimeitipinpaiyanshenlujingdexihuafenxi[j]. hubeishehuikexue. 2008(10)[10] lizongcheng. chengshixingxiangguanggaoxianzhuangzonghefenxi[j]. shangyeshidai. 2007(03)[11] lizongcheng. jieshihuodongyuchengshixingxiangchuanbo[j]. dangdaichuanbo. 2007(04)科研项目: 1. 2009nianxiaokeyanjijinkuaxuekezhongdayanjiuxiangmu《jiangsushengshengyuxingxiangchuanboyanjiu》2. 2004nianshengjiaoyutingjijinxiangmu《chengshixingxiangyuchuanboyanjiu》专著与教材: 1. 《guanggaowenhuaxue》，zhengzhoudaxuechubanshe2008nianban2. 《guanggaowenanchuangzuoyuanli》，shanxirenminchubanshe2001nianban
