姓名：樊传果

金沙官网xisuo：guanggaoxi，wenhuachuangyichanyeyanjiuyuan，guanggaoyanjiusuo

zhicheng：jiaoshou（sanji）

简介：金沙官网樊传果（1966.1），江苏省丰县人，体育外围教授（3级），硕士生导师；体育外围投注平台文化创意产业研究院院长、广告研究所所长；省特色专业、省重点专业、校品牌专业——广告学专业负责人、带头人，院研究生艺术设计专业（广告创意设计方向及文化创意设计与品牌传播方向）、公共管理专业（新闻传播管理方向）导师组组长，新闻传播专硕（广告与品牌营销传播方向）导师，广告学科带头人。曾担任商学院副院长（2002-2005）、信息传播学院副院长（2005-2012）、体育外围副院长（2012-2017）。2020年入选《中国哲学社会科学最有影响力学者排行榜》，在全国入选的“文化经济”学科112名学者中排名第56位。

shehuijianzhi：guojiashekejijinxiangmu、jiaoyuburenwenshekejijinxiangmu、jiaoyubuxueweiyuyanjiushengjiaoyupinggu、jiangsushengyouxiushekechengguojiangpingshen、xuzhoushiyouxiushekechengguojiangpingshen、quanguodaxueshengguanggaoyishudasai、zhongguojinqijiangdasai、jianghaozhongguogushichuangyidasaidengshiduogexiangmupingshenzhuanjia；zhongguogonggongguanxixuehuichangwulishi，zhongguoguanggaojiaoyuzhuanyeweiyuanhuilishi，zhongguoguanggaojiaoyuyanjiuhuilishi，zhongguoshejijiaoyuzhuanyeweiyuanhuilishi，zhongguogaoxiaoshichangxuehuilishi；zhongguoguanggaoxueshuweiyuanhuiweiyuan；jiangsushengshengjieqingxiehuifuhuizhang，jiangsushengguanggaoxiehuilishi，jiangsushengchuanmeiyishuyanjiuhuilishi；xuzhoushiguanggaoxiehuifuhuizhangjianguanggaochuangyiyucehuazhuanyeweiyuanhuizhuren，xuzhoushiwenhuachanyezhuanjiaguwen，xuzhoushidongshixuehuifuhuizhangdeng；cengdanren20duojiaqishiyedanweizixuncehuaguwen，weijinbaijiaqiyeyujiguan、xuexiao、yiyuan、yinxingdengshiyedanweitigongguopinpai、yingxiao、guanggao、sheji、qiyeguanli、meitiyunyingdengfangmiandezixunfuwujiwangzhan、weixingongzhonghao、xingxiangzhuantipian、guanggaopian、huace、huizhan、daxinghuodongdengfangmiandechuangyisheji，zaipinpaiyingxiaochuanbo、guanggaocehuayuchuangyisheji、wenhuachuangyichanyefazhan、wenhuachuangyisheji、meijieyunying、qiyezhanlveguanli、gongguanyucuxiaohuodongcehuadengfangmianjuyoujiaoweifengfudeshizhanjingyan。

研究领域：

guanggaochuanboyushiwuyunzuo、chuanboxuelilunyushehuifazhan、pinpaiyingxiaochuanbo、pinpaizhanlveguanli、wenhuachuangyichanyefazhan、wenhuachuangyisheji、yishuchuanbo、xinmeitichuanbodeng。

教育背景：

1984/09-1988/07，nanjingshifandaxuejiaoyuxi，benke

1993/09-1994/07，nanjingdaxueshangxueqiyeguanliyanjiushengban

金沙官网2001/02-2002/01，fudandaxueguanlixueyuangaojifangwenxuezhe，xitongxuexiqiyeguanliboshiyanjiushengkecheng

2015/02-2015/06，shixindaxuexinwenchuanboxueyuangaojifangxue

2015/07-2015/08, yingguojianqiaodaxuefangxue

讲授课程：

benkesheng：《xiandaiguanggaoyunzuoshiwu》《guanggaoyewuzongheshijian》《fangdichanyingxiaoyuguanggao》《chuangyeshiwu》《guanggaocehua》《shichangdiaoyan》deng

金沙官网yanjiusheng：《guanggaolilunyucehuayanjiu》《pinpaixingxiangshejiyuchuanboguanli》《wenhuachuangyichanyeyanjiu》《guanggaoshejizhuantiyanjiu》deng

发表部分期刊论文（1996-2018）

金沙官网[1]yiyaobaojianpinshichangdiaochadetongjifenxi.xuzhoushifanxueyuanxuebao(zirankexueban),1996.03

[2]chanpinchenggongdijinzhanshichangfangfatanxi.xuzhoushifandaxuexuebao,1998.04

金沙官网[3]guanggaobiaoxianshiqianceshizhiwojian.guanggaodaguan,1998.12

[4]jiequgongnengyushangyeshoudianxuanding.pengchengzhiyedaxuexuebao,1998.04

[5]ruhekongzhidiaochazhongfeichouyangwucha.zhongguoguanggao,1999.05

金沙官网[6]chanpinpinpaijuecetanxi.xuzhoushifandaxuexuebao.1999.03

金沙官网[7]chouyangdiaochawuchadechanshengjikongzhi.xuzhoushifandaxuexuebao(zirankexueban),1999.03

金沙官网[8]ruhetishengbaozhiguanggaodechuandali.zhongguoguanggao,1999.04

金沙官网[9]ruhewanshanjituanqiyecaiwuguanlitixidetantao.xiandaiguanlikexue,2004.03

金沙官网[10]chengshi“yeguanggao”xianxiangjiexi.zhongguoguanggao,2005.10

[11]yinxingguanggaoxianxiangjiexi.dangdaichuanbo,2005.05

[12]wentiguanggaochanshengyufanlanyuanyinfenxi.xinwenzhishi,2006.12

[13]wanbaozaizhuanxingzhongqiufazhan.chuanmeiguancha,2006.12

金沙官网[14]lunjiehuihuodongyuchengshixingxiangdesuzaohetisheng.xueshujiaoliu,2006.12

[15]baozhifenleiguanggaojingyingcelveyanjiu.xiandaichuanbo(zhongguochuanmeidaxuexuebao),2006.06

[16]zhiliwentiguanggaodenandianyuduicefenxi.zhongguoguanggao,2006.11

[17]wentiguanggaodebiaoxianxingshiyutezhengfenxi.xinwenzhishi,2006.11

[18]jiehuihuodong,xinwenmeitidierzhanchang.chuanmeiguancha,2006.11

金沙官网[19]chengshijieqinghuodongdecehuayuzuzhi.guanggaoyanjiu(lilunban),2006.06

[20]chengshipinpaixingxiangdezhenghechuanbocelve.dangdaichuanbo,2006.05

金沙官网[21]xujiaguanggaoxianxiangyanjiu.xuzhoushifandaxuexuebao,2006.05

[22]youxiaotishengchengshipinpaixingxiangdechuanboshouduan.chuanmeiguancha,2006.09

金沙官网[23]guanyuchengshixingxiangguanggaocelvecehuadejidiansikao.zhongguoguanggao,2006.07

[24]lunjiehuihuodongduisuzaohetishengwoguochengshixingxiangdezuoyong.jingjizongheng,2006.14

金沙官网[25]baozhifenleiguanggao:jianaozhongqianxing.chuanmei,2006.06

[26]chengshizhaoshangyinzizhongdechuanbocelve.dangdaichuanbo,2006.03

金沙官网[27]xinmeitichongjixiadebaoyefazhanzhanlve.chuanmeiguancha,2008.12

[28]yinxingguanggaozaidianshijiemuzhongdeyunyongyanjiu.zhongguoguanggao,2009.02

金沙官网[29]zaitanxinmeitihuanjingxiadeguanggaochuanbo.zhongguoshichang,2010.12

金沙官网[30]congchuanboxueshijiaokanzhaoshangyinzijiehuihuodong.zhongguoguanggao,2012.12

[31]congchuanboxueshijiaoduizhaoshangyinzijiehuihuodongcunzaiwentidesikao.xiandaichuanbo(zhongguochuanmeidaxuexuebao),201211

[32]yingxiaochuanboshijiaoxiazuohaozhaoshangyinzigongzuodesikao.xuzhoushifandaxuexuebao(zhexueshehuikexueban),2012.05

金沙官网[33]gongyiweidianyingdezhengnengliangchuanboyanjiu.chuanmei,2014.11

金沙官网[34]gongyiweidianyingdezhengnengliangchuanboyanjiu.  chuanmei. 2014(11)

[35]xiaoyuanwenhuachuangyichanpin:daxuepinpaiwenhuachuanbodezhongyaozaiti.chuanmei.2015.24

[36]lunzhengwu“shuangwei”zaidianzigonggongfuwujianshezhongdexietongyingyong.  dianzizhengwu. 2015(12)

[37]qiaoyongtuteng:guanggaochuangyihepinpaitishengdecelve.  qingnianjizhe. 2015(26)

[38]wenchuangchanpindewenhuafuhaofafan.  zhongqingshehuikexue. 2015(09)

金沙官网[39]pinpaijiazhilianhuodongyupinpaiguanlicelveyanjiu.shangyejingjiyanjiu,2016.18

[40]wenhuachuangyichanpinshejiderenxinghuayuqingganhua.  zhongqingshehuikexue. 2016(12)

金沙官网[41]4+pmoshi:houyingyuanshidaiguoneiyingyuandezhuanxingfazhanzhilu.  dianyingwenxue. 2016(19)

[42]pinpaijiazhilianhuodongyupinpaiguanlicelveyanjiu.  shangyejingjiyanjiu. 2016(18)

[43]dianyingyuanshichangdingweicelvesiweipingjiamoxingdekaifayuyingyong.  zhongguodianyingshichang. 2016(07)

[44]guoneisanxianchengshiwenhuachuangyichanyefazhanyanjiu.  hezuojingjiyukeji. 2016(10)

金沙官网[45]“daojianshang”dechuangxin:chuantongjianzhiyishudexiandaishejiyingyong.  tiyuwaiweitouzhupingtaixuebao(zhexueshehuikexueban). 2016(03)

[46]wenhuachuangyichanyejiqunpinpaifazhanyanjiu.  hezuojingjiyukeji. 2016(09)

[47]wenhuachuangyiqiyepinpaijianshehefazhanzhuangkuangyanjiu——yixuzhoushiweili.  dangdaijingji. 2016(09)

[48]dianyingzhongderenwuxingxiangsuzao:shehuizhuyihexinjiazhiguanchuanbodeyouxiaotujingxinwenchuanbo. 2017(06)

[49]pinpaigushi:yingxiao4.0shidaitishengpinpaiwenhuajiazhidexingongju——yitaiwan“jimi”pinpaiweili.wenhuachanyeyanjiu,2017.03

金沙官网[50]“hulianwang+”shidaiwangluozhilimoshigoujianyanjiu.chuanmei,2017.17

[51]“shenyan”:xiandaiweichuanbodelunlisuqiu.  xijuzhijia. 2017(18)

金沙官网[52]“hulianwang+”shidaiwangluozhilimoshigoujianyanjiu.  chuanmei. 2017(17)

金沙官网[53]yishushenmeishijiaoxiawoguogongyiguanggaochuangzuoyanjiu.  chuanmeiguancha. 2017(09)

[54]gongyiguanggaoshouzhongshenmeijieshoudexinlilichengfenxi.  xinwenchuanbo. 2017(17)

金沙官网[55]gongyiguanggaodeyishushenmeijiazhitanxi.  xijuzhijia. 2017(17)

金沙官网[56]jieshoumeixueshiyuxiasecaiduipinpaiwenhuagoujiandezuoyongyanjiu.  xijuzhijia. 2017(16)

金沙官网[57]zhongguoban《shenyeshitang》yinfazhengyidebeihou——guowaiyingshijuipdebentuhualujingyanjiu.  chuanmeiguancha. 2017(08)

[58]zhengwufuwuo2o:“hulianwang+zhengwufuwu”xiadexinqushi.  xinwenchuanbo. 2017(15)

金沙官网[59]jieshiliyueaoyunchuanboshehuizhuyihexinjiazhiguan.  chuanmeiguancha. 2017(04)

[60]jiyuzhuanyehexinnenglidaoxiangdechuanmeileiyingyongxingrencaipeiyangmoshigaige.chuanmeiguancha,2018.05

金沙官网[61]wenhuatiyanleizhenrenxiujiemudejiazhigoujianyuchuanbo——yi《feifanjiangxin》weili.  qingnianjizhe. 2018(20)

[62]xinmeitiguanggaoguanliyushejide“feiqilun”fansi.  chuanmeiguancha. 2018(07)

金沙官网[63]xunipinpaishequndehudongyishiliantanjiu.  qingnianjizhe. 2018(18)

[64]“hulianwang+”shidaimeijiefazhanbiangeduiyingshiguanggaodeyingxiang.  xijuzhijia. 2018(15)

金沙官网[65]jiyuzhuanyehexinnenglidaoxiangdechuanmeileiyingyongxingrencaipeiyangmoshigaige.  chuanmeiguancha. 2018(05)

金沙官网[66]qianximanzongyijiemubeihouderenwenguanhuai——yihunanweishi《qinaidekezhan》weili.  xijuzhijia. 2018(13)

[67]changjingyingxiao:qianghuaxiaofeizhepinpailianxiangdeliqi.  jinchuanmei. 2018(04)

主持科研项目：

[1]guojiashekejijinyibanxiangmu《wenhuachuangyichanyefazhanyupinpaichuanbo》

金沙官网[2]jiangsushengshekejijinzhongdianxiangmu《wenhuachuangyichanyeyuanqujiqunpinpaijiansheyuchuanboyanjiu》

金沙官网[3]jiangsushengshekejijinyibanxiangmu《suzaochengshipinpaixingxiangdezhenghechuanbocelveyanjiu》

金沙官网[4]jiangsushengshekejijinyibanxiangmu《yingxiaochuanboyuzhaoshangyinziyanjiu》

[5]jiangsushenggaoxiaorenwenshekejijinzhongdianxiangmu《subeidiquzhaoshangyinzichuanbozhongcunzaiwentiyuduiceyanjiu》

金沙官网[6]xiaokeyanketi：zhaoshangyinzichuanbocunzaiwentiyanjiu；hanwenhuachanpinchuangyishejiyanjiudeng

[7]jishixianghengxiangkeyanxiangmuheshehuizixuncehuafuwuxiangmu，ru：

金沙官网（1）《xuzhousanzhongzhaoshengyupinpaixingxiangtishengcehuayuguanggaochuangyisheji》

（2）《xuzhougaojizhongxuezhaoshengxuanchuancehua》

（3）《sankongpijiupinpaizhanlveyuyingxiaochuanbocehua》

金沙官网（4）《zhongguoyidongxilieyewushichangtuiguangcehua》

（5）《zhongguodianxinxiaolingtongshichangdiaoyanyuyingxiaotuiguangcehua》

（6）《xuzhoubaihuijiameishipinpaiyingxiaochuanbocehua》

（7）《xuzhoutongxinyuanshangchangfazhanzhanlvejikaiyecehua》

金沙官网（9）《zhongyangbaidahexinjingzhenglipeiyuyupinpaixingxiangsuzao》

（10）《fengxianzhimingdu、meiyududechuanboxueyanjiu》

金沙官网（11）《xuzhouyancaogongsixiangyanshichangdiaochayushichangtuozhancelveyanjiu》

（12）《xuzhoushidishuiwenhuajiansheyuzhantingjianshecehuayanjiu》

（13）xinyidishuiwenhuajiansheyujicengjianshecehuayanjiu》

（14）《xuzhoushizhongdiangongcheng——shuangloubaoshuiqu·wuliuyuanzhuantipianzhizuo》

（15）《dawu-shuanglouwuliuyuanmvzhizuo》

（16）《lianyungangshenzhouwuxiaopinpaixingxiangtishengjizhaoshengzhenghechuanbocehuajiwangzhanjianshe、huacechuangyisheji、weixingongzhonghaosheji、xiaoyuanwenhuajianshedeng》

主持教研项目：

[1]zhuchi2002-2005，jiangsushengshoupitesezhuanye——guanggaoxuezhuanyejianshe

金沙官网[2]zhuchi2012-2015，jiangsushengshoupizhongdianzhuanye——xinwenchuanbolei（zhuchirenzhiyi，zhuyaofuzeguanggaoxuezhuanyejianshe）

金沙官网[3]zhuchi2015- xiaopinpaizhuanye（shengpinpaizhuanyepeiyudian）

[4]zhuchi2012-2014zhongyangyudifanggongjianxiangmu——wenhuachuangyichanyeshijianzhongxinjianshe

金沙官网[5]zhuchi2014-2016zhongyangyudifanggongjianxiangmu——guanggaochuangyishejiyuzhizuozhongxinjianshe

[6]zhuchixiaojiaoyanzhongdianxiangmu——zhuanyehexinnenglidaoxiangdeyingyongxingwenkezhuanyejiansheyurencaipeiyanggaigeyanjiubaogao——yiguanggaoxuezhuanyeweili（2014-2017）

金沙官网[7]zhuchixiaojiaoxuetuanduijianshe——guanggaoxuezhuanyeyouxiujiaoxuetuanduijianshe（2017-2019）

[8]zhuchixiaoyanjiushenggongzuozhanjianshe——wangshangtianxia（2017-2019）

[9]zhuchixiaoguanggaoxuezhuanyeduomeitikechengqunjianshe（2003-2004）

[10]zhuchixiaozhongdiankecheng——《guanggaocehua》《shichangdiaoyan》deng

专著与教材

金沙官网[1]《wenhuayulingdao》，kexuejishuwenxianchubanshe，2002

[2]《pinpaixue》，henandaxuechubanshe，2010

获奖情况

◎科研与教学获奖

[1]weisangjituanxiliechanpindiaoyanyuyingxiaocehuayanjiubaogao，jiangsushenggaoxiaoyouxiurenwenshekechengguojiangerdengjiang，1998nian。

[2]《guanggaoxuezhuanyexueshengguanggaocehuayuchuangyinenglipeiyangdetansuoyushijian》huojiangsushenggaodengjiaoyuleiyouxiujiaoxuechengguojiangerdengjiang（1/8）,2017nian。

[3]《xinxichuanmeileizhuanyerencaipeiyangdechuangxintansuoyushijian》huojiangsushenggaodengjiaoyuleiyouxiujiaoxuechengguojiangerdengjiang（4/8）,2011nian。

金沙官网[4]《yingyongxingwenkezhuanyexueshengshijianchuangxinnenglipeiyangde“shiweiyiti”moshi—yiyiguanggaoxuezhuanyeweili 》huodexiaojiaoxuechengguotedengjiang（1/5）,2016nian。

[5]2017nianhuoxiao“jiaoxueyouxiujiang”。

[6]2015nianhuozhongguoguanggaojiaoyuzhuanyeweiyuanhuiyouxiulunwensandengjiang。

[7]2018、2017、2016、2014、2011fenbiehuodequanguodaguangsai“youxiuzhidaojiaoshi”rongyuchenghao。

金沙官网[8]2017、2015nianhuodexueyuanjiang“youxiuzhidaojiaoshi”rongyuchenghao。

[9]2011-2019,6cihuodexiaoyouxiubiyeshejizhidaojiaoshi；zhidaoxuesheng6cihuodeshengyouxiubiyesheji。

◎指导学生专业比赛获奖：

shengjiyishangjiangxiangleiji100duoxiang。qizhong，2011-2019nianbufenbisaijiangxiangruxia：

金沙官网[1]2019nian，zhidaoxueshenghuodequanguodaguangsaierdengjiang1xiang、youxiujiang4xiang；jiangsusaiquyidengjiang2xiang、erdengjiang5xiang、sandengjiang9xiang、youxiujiang3xiang。

[2]quanguodaguangsai2018nian，zhidaoxueshenghuodequanguodaguangsaierdengjiang1xiang，youxiujiang2xiang；zhidaoxueshenghuodequanguodaguangsaijiangsusaiquyidengjiang3xiang，er

金沙官网   dengjiang6xiang，sandengjiang2xiang，youxiujiang4xiang。

金沙官网[3]2017nian，zhidaoxueshenghuodequanguodaguangsaiquanguoyouxiujiang2xiang，jiangsusaiquyidengjiang1xiang，erdengjiang3xiang，sandengjiang1xiang

[4]2016nian，zhidaoxueshenghuodequanguodaguangsaierdengjiang2xiang；sandengjiang1xiang

金沙官网[5]2014nian，zhidaoxueshenghuodequanguodaguangsaisandengjiang1xiang，youxiujiang1xiang

[6]2013nian，zhidaoxueshenghuodequanguodaguangsaisandengjiang1xiang，youxiujiang2xiang

[7]2011nian，zhidaoxueshenghuodedequanguodaguangsaiqingaohuizhuanxiangbisaisandengjiang3xiang，youxiujiang1xiang；

◎指导学生获得省优秀毕业设计（2012-2019）：

[1]2019nian，zhidaoxueshengsunjiedengrenhuode2018nianjiangsushenggaoxiaoyouxiubiyeshejierdengjiang

金沙官网[2]2018nian，zhidaoxueshengronglunlunhuode2017nianjiangsushenggaoxiaoyouxiubiyeshejiyidengjiang

金沙官网[3]2018nian，zhidaoxueshengrongliubingfendenghuode2017jiangsushengyouxiubiyeshejituanduijiang；

[4]2016nian，zhidaolinyuanbohuode2015nianjiangsushenggaoxiaoyouxiubiyeshejisandengjiang

[5]2014nianzhidaoheruiqidengren2013nianjiangsushenggaoxiaoyouxiubiyeshejituanduijiang

金沙官网[6]2012nian，zhidaohushanshandengrenhuode2011nianjiangsushenggaoxiaoyouxiubiyeshejituanduijiang

◎创新创业类比赛获奖（2017-2018）

[1]2018nian，zuoweizhuyaotuanduichengyuan，huodelianyungangshichuangxinchuangyedasaidierming;

[2]2017nian，zhidaochengyixiang、sunjiedengrendeguojiajidaxueshengchuangxinchuangyexunlianjihuaxiangmuruxuan2017jiangsushengdaxueshengchuangxinchuangyeyouxiuchengguojiaoliuzhanshihui，binghuode“zuijuqianlichuangyijiang”；

金沙官网[3]2018nian，zhidaoxueshenghuodexuzhoushiweixuanchuanbuzuzhibudeng4bumenzhubandexuzhoushidayunhexiangturencai•wenhuachuangkejinengyuchuangyidasaizongjuesai：yidengjiang2xiang，erdengjiang3xiang，sandengjiang3xiang；

金沙官网[4]2018nian，zhidaoxueshenghuodexiaohulianwang+chuangxinchuangyidasaierdengjiang1xiang；

[5]2018nian，zhidaoxueshenghuodeguoqingbeiyishuzuopinsandengjiang1xiang；

◎指导本科生获得国家级创新创业项目（2012-2019）

[1]zhidaowangyifandengrenhuodehuodeguojiajidaxueshengchuangxinchuangyexiangmu

金沙官网[2]2018nianzhidaohongtuhuodeguojiajidaxueshengchuangxinchuangyexiangmu

[3]2016nianzhidaosunfeifeidengrenhuodeguojiajidaxueshengchuangyexiangmu

[4]2015nianzhidaochengyixiang、sunjiedengrenhuodeguojiajidaxueshengchuangxinchuangyexiangmu

金沙官网[5]2014nianwuxiu、zhanglindengrenhuodeguojiajidaxueshengchuangxinchuangyexiangmu

金沙官网[6]2013nianzhidaozhidaolinyuanbodengrenhuodeguojiajidaxueshengchuangyexiangmu

[7]2012nian，zhidaoheruiqidengrenhuodeguojiajidaxueshengchuangyexiangmu

◎指导研究生获得省级科研创新项目（2014-2019）

[1]2019nianzhidaosunjie、xujieyuhuode2xiangjiangsushengyanjiushengkeyanchuangxinxiangmu。

[2]2018nianzhidaoqianchen、liubingfenhuode2xiangjiangsushengyanjiushengkeyanchuangxinxiangmu

[3]2017nianzhidaoluminghui、chengyawenhuode2xiangjiangsushengyanjiushengkeyanchuangxinxiangmu

[4]2016nianzhidaowangxingxinghuode1xiangjiangsushengyanjiushengkeyanchuangxinxiangmu

金沙官网[5]2015nianzhidaohusiyuhuode1xiangjiangsushengyanjiushengkeyanchuangxinxiangmu

金沙官网[6]2014nianzhidaoduyanghuode1xiangjiangsushengyanjiushengkeyanchuangxinxiangmu