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樊传果 教授(三级)

时间:2019-01-20浏览:976设置


姓名:樊传果

xisuo:guanggaoxi,wenhuachuangyichanyeyanjiuyuan,guanggaoyanjiusuo

zhicheng:jiaoshou(sanji)


简介:樊传果(1966.1),江苏省丰县人,体育外围教授(3级),硕士生导师;体育外围投注平台文化创意产业研究院院长、广告研究所所长;省特色专业、省重点专业、校品牌专业——广告学专业负责人、带头人,院研究生艺术设计专业(广告创意设计方向及文化创意设计与品牌传播方向)、公共管理专业(新闻传播管理方向)导师组组长,新闻传播专硕(广告与品牌营销传播方向)导师,广告学科带头人。曾担任商学院副院长(2002-2005)、信息传播学院副院长(2005-2012)、体育外围副院长(2012-2017)。2020年入选《中国哲学社会科学最有影响力学者排行榜》,在全国入选的“文化经济”学科112名学者中排名第56位。


金沙官网shehuijianzhi:guojiashekejijinxiangmu、jiaoyuburenwenshekejijinxiangmu、jiaoyubuxueweiyuyanjiushengjiaoyupinggu、jiangsushengyouxiushekechengguojiangpingshen、xuzhoushiyouxiushekechengguojiangpingshen、quanguodaxueshengguanggaoyishudasai、zhongguojinqijiangdasai、jianghaozhongguogushichuangyidasaidengshiduogexiangmupingshenzhuanjia;zhongguogonggongguanxixuehuichangwulishi,zhongguoguanggaojiaoyuzhuanyeweiyuanhuilishi,zhongguoguanggaojiaoyuyanjiuhuilishi,zhongguoshejijiaoyuzhuanyeweiyuanhuilishi,zhongguogaoxiaoshichangxuehuilishi;zhongguoguanggaoxueshuweiyuanhuiweiyuan;jiangsushengshengjieqingxiehuifuhuizhang,jiangsushengguanggaoxiehuilishi,jiangsushengchuanmeiyishuyanjiuhuilishi;xuzhoushiguanggaoxiehuifuhuizhangjianguanggaochuangyiyucehuazhuanyeweiyuanhuizhuren,xuzhoushiwenhuachanyezhuanjiaguwen,xuzhoushidongshixuehuifuhuizhangdeng;cengdanren20duojiaqishiyedanweizixuncehuaguwen,weijinbaijiaqiyeyujiguan、xuexiao、yiyuan、yinxingdengshiyedanweitigongguopinpai、yingxiao、guanggao、sheji、qiyeguanli、meitiyunyingdengfangmiandezixunfuwujiwangzhan、weixingongzhonghao、xingxiangzhuantipian、guanggaopian、huace、huizhan、daxinghuodongdengfangmiandechuangyisheji,zaipinpaiyingxiaochuanbo、guanggaocehuayuchuangyisheji、wenhuachuangyichanyefazhan、wenhuachuangyisheji、meijieyunying、qiyezhanlveguanli、gongguanyucuxiaohuodongcehuadengfangmianjuyoujiaoweifengfudeshizhanjingyan。


研究领域:

guanggaochuanboyushiwuyunzuo、chuanboxuelilunyushehuifazhan、pinpaiyingxiaochuanbo、pinpaizhanlveguanli、wenhuachuangyichanyefazhan、wenhuachuangyisheji、yishuchuanbo、xinmeitichuanbodeng。


教育背景:

1984/09-1988/07,nanjingshifandaxuejiaoyuxi,benke

1993/09-1994/07,nanjingdaxueshangxueqiyeguanliyanjiushengban

2001/02-2002/01,fudandaxueguanlixueyuangaojifangwenxuezhe,xitongxuexiqiyeguanliboshiyanjiushengkecheng

2015/02-2015/06,shixindaxuexinwenchuanboxueyuangaojifangxue

金沙官网2015/07-2015/08, yingguojianqiaodaxuefangxue


讲授课程:

金沙官网benkesheng:《xiandaiguanggaoyunzuoshiwu》《guanggaoyewuzongheshijian》《fangdichanyingxiaoyuguanggao》《chuangyeshiwu》《guanggaocehua》《shichangdiaoyan》deng

金沙官网yanjiusheng:《guanggaolilunyucehuayanjiu》《pinpaixingxiangshejiyuchuanboguanli》《wenhuachuangyichanyeyanjiu》《guanggaoshejizhuantiyanjiu》deng


发表部分期刊论文(1996-2018)

[1]yiyaobaojianpinshichangdiaochadetongjifenxi.xuzhoushifanxueyuanxuebao(zirankexueban),1996.03

[2]chanpinchenggongdijinzhanshichangfangfatanxi.xuzhoushifandaxuexuebao,1998.04

金沙官网[3]guanggaobiaoxianshiqianceshizhiwojian.guanggaodaguan,1998.12

[4]jiequgongnengyushangyeshoudianxuanding.pengchengzhiyedaxuexuebao,1998.04

金沙官网[5]ruhekongzhidiaochazhongfeichouyangwucha.zhongguoguanggao,1999.05

[6]chanpinpinpaijuecetanxi.xuzhoushifandaxuexuebao.1999.03

[7]chouyangdiaochawuchadechanshengjikongzhi.xuzhoushifandaxuexuebao(zirankexueban),1999.03

金沙官网[8]ruhetishengbaozhiguanggaodechuandali.zhongguoguanggao,1999.04

金沙官网[9]ruhewanshanjituanqiyecaiwuguanlitixidetantao.xiandaiguanlikexue,2004.03

[10]chengshi“yeguanggao”xianxiangjiexi.zhongguoguanggao,2005.10

金沙官网[11]yinxingguanggaoxianxiangjiexi.dangdaichuanbo,2005.05

[12]wentiguanggaochanshengyufanlanyuanyinfenxi.xinwenzhishi,2006.12

金沙官网[13]wanbaozaizhuanxingzhongqiufazhan.chuanmeiguancha,2006.12

[14]lunjiehuihuodongyuchengshixingxiangdesuzaohetisheng.xueshujiaoliu,2006.12

[15]baozhifenleiguanggaojingyingcelveyanjiu.xiandaichuanbo(zhongguochuanmeidaxuexuebao),2006.06

金沙官网[16]zhiliwentiguanggaodenandianyuduicefenxi.zhongguoguanggao,2006.11

金沙官网[17]wentiguanggaodebiaoxianxingshiyutezhengfenxi.xinwenzhishi,2006.11

[18]jiehuihuodong,xinwenmeitidierzhanchang.chuanmeiguancha,2006.11

[19]chengshijieqinghuodongdecehuayuzuzhi.guanggaoyanjiu(lilunban),2006.06

金沙官网[20]chengshipinpaixingxiangdezhenghechuanbocelve.dangdaichuanbo,2006.05

金沙官网[21]xujiaguanggaoxianxiangyanjiu.xuzhoushifandaxuexuebao,2006.05

[22]youxiaotishengchengshipinpaixingxiangdechuanboshouduan.chuanmeiguancha,2006.09

金沙官网[23]guanyuchengshixingxiangguanggaocelvecehuadejidiansikao.zhongguoguanggao,2006.07

[24]lunjiehuihuodongduisuzaohetishengwoguochengshixingxiangdezuoyong.jingjizongheng,2006.14

金沙官网[25]baozhifenleiguanggao:jianaozhongqianxing.chuanmei,2006.06

[26]chengshizhaoshangyinzizhongdechuanbocelve.dangdaichuanbo,2006.03

[27]xinmeitichongjixiadebaoyefazhanzhanlve.chuanmeiguancha,2008.12

金沙官网[28]yinxingguanggaozaidianshijiemuzhongdeyunyongyanjiu.zhongguoguanggao,2009.02

金沙官网[29]zaitanxinmeitihuanjingxiadeguanggaochuanbo.zhongguoshichang,2010.12

金沙官网[30]congchuanboxueshijiaokanzhaoshangyinzijiehuihuodong.zhongguoguanggao,2012.12

[31]congchuanboxueshijiaoduizhaoshangyinzijiehuihuodongcunzaiwentidesikao.xiandaichuanbo(zhongguochuanmeidaxuexuebao),201211

金沙官网[32]yingxiaochuanboshijiaoxiazuohaozhaoshangyinzigongzuodesikao.xuzhoushifandaxuexuebao(zhexueshehuikexueban),2012.05

[33]gongyiweidianyingdezhengnengliangchuanboyanjiu.chuanmei,2014.11

[34]gongyiweidianyingdezhengnengliangchuanboyanjiu.  chuanmei. 2014(11)

金沙官网[35]xiaoyuanwenhuachuangyichanpin:daxuepinpaiwenhuachuanbodezhongyaozaiti.chuanmei.2015.24

金沙官网[36]lunzhengwu“shuangwei”zaidianzigonggongfuwujianshezhongdexietongyingyong.  dianzizhengwu. 2015(12)

[37]qiaoyongtuteng:guanggaochuangyihepinpaitishengdecelve.  qingnianjizhe. 2015(26)

[38]wenchuangchanpindewenhuafuhaofafan.  zhongqingshehuikexue. 2015(09)

[39]pinpaijiazhilianhuodongyupinpaiguanlicelveyanjiu.shangyejingjiyanjiu,2016.18

金沙官网[40]wenhuachuangyichanpinshejiderenxinghuayuqingganhua.  zhongqingshehuikexue. 2016(12)

[41]4+pmoshi:houyingyuanshidaiguoneiyingyuandezhuanxingfazhanzhilu.  dianyingwenxue. 2016(19)

[42]pinpaijiazhilianhuodongyupinpaiguanlicelveyanjiu.  shangyejingjiyanjiu. 2016(18)

[43]dianyingyuanshichangdingweicelvesiweipingjiamoxingdekaifayuyingyong.  zhongguodianyingshichang. 2016(07)

[44]guoneisanxianchengshiwenhuachuangyichanyefazhanyanjiu.  hezuojingjiyukeji. 2016(10)

[45]“daojianshang”dechuangxin:chuantongjianzhiyishudexiandaishejiyingyong.  tiyuwaiweitouzhupingtaixuebao(zhexueshehuikexueban). 2016(03)

金沙官网[46]wenhuachuangyichanyejiqunpinpaifazhanyanjiu.  hezuojingjiyukeji. 2016(09)

金沙官网[47]wenhuachuangyiqiyepinpaijianshehefazhanzhuangkuangyanjiu——yixuzhoushiweili.  dangdaijingji. 2016(09)

[48]dianyingzhongderenwuxingxiangsuzao:shehuizhuyihexinjiazhiguanchuanbodeyouxiaotujingxinwenchuanbo. 2017(06)

[49]pinpaigushi:yingxiao4.0shidaitishengpinpaiwenhuajiazhidexingongju——yitaiwan“jimi”pinpaiweili.wenhuachanyeyanjiu,2017.03

[50]“hulianwang+”shidaiwangluozhilimoshigoujianyanjiu.chuanmei,2017.17

金沙官网[51]“shenyan”:xiandaiweichuanbodelunlisuqiu.  xijuzhijia. 2017(18)

金沙官网[52]“hulianwang+”shidaiwangluozhilimoshigoujianyanjiu.  chuanmei. 2017(17)

金沙官网[53]yishushenmeishijiaoxiawoguogongyiguanggaochuangzuoyanjiu.  chuanmeiguancha. 2017(09)

[54]gongyiguanggaoshouzhongshenmeijieshoudexinlilichengfenxi.  xinwenchuanbo. 2017(17)

[55]gongyiguanggaodeyishushenmeijiazhitanxi.  xijuzhijia. 2017(17)

金沙官网[56]jieshoumeixueshiyuxiasecaiduipinpaiwenhuagoujiandezuoyongyanjiu.  xijuzhijia. 2017(16)

金沙官网[57]zhongguoban《shenyeshitang》yinfazhengyidebeihou——guowaiyingshijuipdebentuhualujingyanjiu.  chuanmeiguancha. 2017(08)

金沙官网[58]zhengwufuwuo2o:“hulianwang+zhengwufuwu”xiadexinqushi.  xinwenchuanbo. 2017(15)

金沙官网[59]jieshiliyueaoyunchuanboshehuizhuyihexinjiazhiguan.  chuanmeiguancha. 2017(04)

[60]jiyuzhuanyehexinnenglidaoxiangdechuanmeileiyingyongxingrencaipeiyangmoshigaige.chuanmeiguancha,2018.05

金沙官网[61]wenhuatiyanleizhenrenxiujiemudejiazhigoujianyuchuanbo——yi《feifanjiangxin》weili.  qingnianjizhe. 2018(20)

金沙官网[62]xinmeitiguanggaoguanliyushejide“feiqilun”fansi.  chuanmeiguancha. 2018(07)

[63]xunipinpaishequndehudongyishiliantanjiu.  qingnianjizhe. 2018(18)

金沙官网[64]“hulianwang+”shidaimeijiefazhanbiangeduiyingshiguanggaodeyingxiang.  xijuzhijia. 2018(15)

[65]jiyuzhuanyehexinnenglidaoxiangdechuanmeileiyingyongxingrencaipeiyangmoshigaige.  chuanmeiguancha. 2018(05)

金沙官网[66]qianximanzongyijiemubeihouderenwenguanhuai——yihunanweishi《qinaidekezhan》weili.  xijuzhijia. 2018(13)

金沙官网[67]changjingyingxiao:qianghuaxiaofeizhepinpailianxiangdeliqi.  jinchuanmei. 2018(04)


主持科研项目:

[1]guojiashekejijinyibanxiangmu《wenhuachuangyichanyefazhanyupinpaichuanbo》

[2]jiangsushengshekejijinzhongdianxiangmu《wenhuachuangyichanyeyuanqujiqunpinpaijiansheyuchuanboyanjiu》

[3]jiangsushengshekejijinyibanxiangmu《suzaochengshipinpaixingxiangdezhenghechuanbocelveyanjiu》

[4]jiangsushengshekejijinyibanxiangmu《yingxiaochuanboyuzhaoshangyinziyanjiu》

[5]jiangsushenggaoxiaorenwenshekejijinzhongdianxiangmu《subeidiquzhaoshangyinzichuanbozhongcunzaiwentiyuduiceyanjiu》

[6]xiaokeyanketi:zhaoshangyinzichuanbocunzaiwentiyanjiu;hanwenhuachanpinchuangyishejiyanjiudeng

[7]jishixianghengxiangkeyanxiangmuheshehuizixuncehuafuwuxiangmu,ru:

金沙官网(1)《xuzhousanzhongzhaoshengyupinpaixingxiangtishengcehuayuguanggaochuangyisheji》

金沙官网(2)《xuzhougaojizhongxuezhaoshengxuanchuancehua》

(3)《sankongpijiupinpaizhanlveyuyingxiaochuanbocehua》

金沙官网(4)《zhongguoyidongxilieyewushichangtuiguangcehua》

金沙官网(5)《zhongguodianxinxiaolingtongshichangdiaoyanyuyingxiaotuiguangcehua》

金沙官网(6)《xuzhoubaihuijiameishipinpaiyingxiaochuanbocehua》

(7)《xuzhoutongxinyuanshangchangfazhanzhanlvejikaiyecehua》

金沙官网(9)《zhongyangbaidahexinjingzhenglipeiyuyupinpaixingxiangsuzao》

(10)《fengxianzhimingdu、meiyududechuanboxueyanjiu》

(11)《xuzhouyancaogongsixiangyanshichangdiaochayushichangtuozhancelveyanjiu》

(12)《xuzhoushidishuiwenhuajiansheyuzhantingjianshecehuayanjiu》

(13)xinyidishuiwenhuajiansheyujicengjianshecehuayanjiu》

(14)《xuzhoushizhongdiangongcheng——shuangloubaoshuiqu·wuliuyuanzhuantipianzhizuo》

(15)《dawu-shuanglouwuliuyuanmvzhizuo》

(16)《lianyungangshenzhouwuxiaopinpaixingxiangtishengjizhaoshengzhenghechuanbocehuajiwangzhanjianshe、huacechuangyisheji、weixingongzhonghaosheji、xiaoyuanwenhuajianshedeng》


主持教研项目:

金沙官网[1]zhuchi2002-2005,jiangsushengshoupitesezhuanye——guanggaoxuezhuanyejianshe

金沙官网[2]zhuchi2012-2015,jiangsushengshoupizhongdianzhuanye——xinwenchuanbolei(zhuchirenzhiyi,zhuyaofuzeguanggaoxuezhuanyejianshe)

金沙官网[3]zhuchi2015- xiaopinpaizhuanye(shengpinpaizhuanyepeiyudian)

金沙官网[4]zhuchi2012-2014zhongyangyudifanggongjianxiangmu——wenhuachuangyichanyeshijianzhongxinjianshe

金沙官网[5]zhuchi2014-2016zhongyangyudifanggongjianxiangmu——guanggaochuangyishejiyuzhizuozhongxinjianshe

金沙官网[6]zhuchixiaojiaoyanzhongdianxiangmu——zhuanyehexinnenglidaoxiangdeyingyongxingwenkezhuanyejiansheyurencaipeiyanggaigeyanjiubaogao——yiguanggaoxuezhuanyeweili(2014-2017)

[7]zhuchixiaojiaoxuetuanduijianshe——guanggaoxuezhuanyeyouxiujiaoxuetuanduijianshe(2017-2019)

金沙官网[8]zhuchixiaoyanjiushenggongzuozhanjianshe——wangshangtianxia(2017-2019)

[9]zhuchixiaoguanggaoxuezhuanyeduomeitikechengqunjianshe(2003-2004)

金沙官网[10]zhuchixiaozhongdiankecheng——《guanggaocehua》《shichangdiaoyan》deng


专著与教材

[1]《wenhuayulingdao》,kexuejishuwenxianchubanshe,2002

[2]《pinpaixue》,henandaxuechubanshe,2010



获奖情况

◎科研与教学获奖

[1]weisangjituanxiliechanpindiaoyanyuyingxiaocehuayanjiubaogao,jiangsushenggaoxiaoyouxiurenwenshekechengguojiangerdengjiang,1998nian。

金沙官网[2]《guanggaoxuezhuanyexueshengguanggaocehuayuchuangyinenglipeiyangdetansuoyushijian》huojiangsushenggaodengjiaoyuleiyouxiujiaoxuechengguojiangerdengjiang(1/8),2017nian。

金沙官网[3]《xinxichuanmeileizhuanyerencaipeiyangdechuangxintansuoyushijian》huojiangsushenggaodengjiaoyuleiyouxiujiaoxuechengguojiangerdengjiang(4/8),2011nian。

金沙官网[4]《yingyongxingwenkezhuanyexueshengshijianchuangxinnenglipeiyangde“shiweiyiti”moshi—yiyiguanggaoxuezhuanyeweili 》huodexiaojiaoxuechengguotedengjiang(1/5),2016nian。

[5]2017nianhuoxiao“jiaoxueyouxiujiang”。

[6]2015nianhuozhongguoguanggaojiaoyuzhuanyeweiyuanhuiyouxiulunwensandengjiang。

[7]2018、2017、2016、2014、2011fenbiehuodequanguodaguangsai“youxiuzhidaojiaoshi”rongyuchenghao。

[8]2017、2015nianhuodexueyuanjiang“youxiuzhidaojiaoshi”rongyuchenghao。

[9]2011-2019,6cihuodexiaoyouxiubiyeshejizhidaojiaoshi;zhidaoxuesheng6cihuodeshengyouxiubiyesheji。


◎指导学生专业比赛获奖:

shengjiyishangjiangxiangleiji100duoxiang。qizhong,2011-2019nianbufenbisaijiangxiangruxia:

[1]2019nian,zhidaoxueshenghuodequanguodaguangsaierdengjiang1xiang、youxiujiang4xiang;jiangsusaiquyidengjiang2xiang、erdengjiang5xiang、sandengjiang9xiang、youxiujiang3xiang。

[2]quanguodaguangsai2018nian,zhidaoxueshenghuodequanguodaguangsaierdengjiang1xiang,youxiujiang2xiang;zhidaoxueshenghuodequanguodaguangsaijiangsusaiquyidengjiang3xiang,er

   dengjiang6xiang,sandengjiang2xiang,youxiujiang4xiang。

金沙官网[3]2017nian,zhidaoxueshenghuodequanguodaguangsaiquanguoyouxiujiang2xiang,jiangsusaiquyidengjiang1xiang,erdengjiang3xiang,sandengjiang1xiang

金沙官网[4]2016nian,zhidaoxueshenghuodequanguodaguangsaierdengjiang2xiang;sandengjiang1xiang

[5]2014nian,zhidaoxueshenghuodequanguodaguangsaisandengjiang1xiang,youxiujiang1xiang

[6]2013nian,zhidaoxueshenghuodequanguodaguangsaisandengjiang1xiang,youxiujiang2xiang

金沙官网[7]2011nian,zhidaoxueshenghuodedequanguodaguangsaiqingaohuizhuanxiangbisaisandengjiang3xiang,youxiujiang1xiang;


◎指导学生获得省优秀毕业设计(2012-2019):

[1]2019nian,zhidaoxueshengsunjiedengrenhuode2018nianjiangsushenggaoxiaoyouxiubiyeshejierdengjiang

金沙官网[2]2018nian,zhidaoxueshengronglunlunhuode2017nianjiangsushenggaoxiaoyouxiubiyeshejiyidengjiang

[3]2018nian,zhidaoxueshengrongliubingfendenghuode2017jiangsushengyouxiubiyeshejituanduijiang;

金沙官网[4]2016nian,zhidaolinyuanbohuode2015nianjiangsushenggaoxiaoyouxiubiyeshejisandengjiang

金沙官网[5]2014nianzhidaoheruiqidengren2013nianjiangsushenggaoxiaoyouxiubiyeshejituanduijiang

[6]2012nian,zhidaohushanshandengrenhuode2011nianjiangsushenggaoxiaoyouxiubiyeshejituanduijiang


◎创新创业类比赛获奖(2017-2018)

金沙官网[1]2018nian,zuoweizhuyaotuanduichengyuan,huodelianyungangshichuangxinchuangyedasaidierming;

[2]2017nian,zhidaochengyixiang、sunjiedengrendeguojiajidaxueshengchuangxinchuangyexunlianjihuaxiangmuruxuan2017jiangsushengdaxueshengchuangxinchuangyeyouxiuchengguojiaoliuzhanshihui,binghuode“zuijuqianlichuangyijiang”;

[3]2018nian,zhidaoxueshenghuodexuzhoushiweixuanchuanbuzuzhibudeng4bumenzhubandexuzhoushidayunhexiangturencai•wenhuachuangkejinengyuchuangyidasaizongjuesai:yidengjiang2xiang,erdengjiang3xiang,sandengjiang3xiang;

[4]2018nian,zhidaoxueshenghuodexiaohulianwang+chuangxinchuangyidasaierdengjiang1xiang;

[5]2018nian,zhidaoxueshenghuodeguoqingbeiyishuzuopinsandengjiang1xiang;


◎指导本科生获得国家级创新创业项目(2012-2019)

金沙官网[1]zhidaowangyifandengrenhuodehuodeguojiajidaxueshengchuangxinchuangyexiangmu

[2]2018nianzhidaohongtuhuodeguojiajidaxueshengchuangxinchuangyexiangmu

金沙官网[3]2016nianzhidaosunfeifeidengrenhuodeguojiajidaxueshengchuangyexiangmu

[4]2015nianzhidaochengyixiang、sunjiedengrenhuodeguojiajidaxueshengchuangxinchuangyexiangmu

[5]2014nianwuxiu、zhanglindengrenhuodeguojiajidaxueshengchuangxinchuangyexiangmu

金沙官网[6]2013nianzhidaozhidaolinyuanbodengrenhuodeguojiajidaxueshengchuangyexiangmu

[7]2012nian,zhidaoheruiqidengrenhuodeguojiajidaxueshengchuangyexiangmu


◎指导研究生获得省级科研创新项目(2014-2019)

[1]2019nianzhidaosunjie、xujieyuhuode2xiangjiangsushengyanjiushengkeyanchuangxinxiangmu。

金沙官网[2]2018nianzhidaoqianchen、liubingfenhuode2xiangjiangsushengyanjiushengkeyanchuangxinxiangmu

金沙官网[3]2017nianzhidaoluminghui、chengyawenhuode2xiangjiangsushengyanjiushengkeyanchuangxinxiangmu

[4]2016nianzhidaowangxingxinghuode1xiangjiangsushengyanjiushengkeyanchuangxinxiangmu

金沙官网[5]2015nianzhidaohusiyuhuode1xiangjiangsushengyanjiushengkeyanchuangxinxiangmu

[6]2014nianzhidaoduyanghuode1xiangjiangsushengyanjiushengkeyanchuangxinxiangmu